Dermatology has two engines: medical procedure mix and cosmetic pipeline. Both are tunable.
Most independent dermatology clinics under-bill biopsies and Mohs follow-up, and run cosmetic capacity at 50–65%. We model both and show the highest-leverage fix first.
What we see again and again in dermatology practices
- Biopsy and destruction codes (11102, 17000 series) under-billed on multi-lesion encounters
- Cosmetic chair time under-utilized; no clear customer acquisition cost
- Google Business Profile and review velocity behind competitors
- NP/PA cosmetic protocols not built, leaving margin on the table
Dermatology reference data
Every report compares your numbers against published peer data. Sources include MGMA, CMS, and specialty-society reports.
| Metric | Reference value | Source |
|---|---|---|
| Cosmetic chair utilization, median | 52–68% | Aesthetic industry survey |
| Reviews per location, dermatology median | 142 | Local SEO study |
| Cosmetic gross margin, median | 62–74% | Industry analysis |
Recommended report order for dermatology
You don't need all four. Start with the one we recommend first — most owners stop there because it surfaces enough to act on for the next 90 days.
- 1
Revenue expansion
$0Ranks your top 8–10 revenue expansion opportunities by specialty, staff, and payer mix.
- 2
Digital presence and reputation
$0Grades your website, SEO, Google profile, and reputation, with a fix list ranked by patient-acquisition impact.
- 3
CPT and billing review
$0Specialty-specific coding checklist with commonly missed codes, modifier traps, and a 30-day fix list.
- 4
New service feasibility
$0Go/no-go assessment for a service line you're considering adding.
Common dollar findings in dermatology
Pulled from patterns we see across audits. Your numbers will differ, but the categories are remarkably consistent.
- Under-billed multi-lesion encounters worth $32K–$78K/year
- Cosmetic chair utilization gap worth $4K–$11K/week
- Google reviews 60–70% below local competitors, suppressing new-patient flow
FAQ for dermatology owners
Can you help us actually launch a new cosmetic service?+
Yes — the $7,500 Service Line Launch provides the launch kit, code-set reference, payer-enrollment handoff, and operating plan over 60–90 days.