Do you actually fix any of this for me?

No — this is the diagnostic. We hand you a prioritized punch list. If you want execution, our Done-for-you team can take on website rewrites, GBP optimization, and review-management setup.

Will you tell me which marketing agency to hire?

No vendor referrals, no kickbacks. We grade what exists and tell you what to fix — agency selection is your call.

How accurate are the new-patient lift estimates?

Directional. They're benchmarked against measured lifts in comparable specialties + markets, but every practice converts differently. Treat them as ranking signals, not forecasts.

How fast will I get the report?

This module is delivered as part of the full clinic audit, 5–7 business days after intake. The crawl runs immediately; the founder's review is the rate-limiting step.

What format do I get?

A detailed PDF audit plus a 1-page scorecard you can hand to a marketing person or web vendor as an accountability document.

Do you need access to my website or Google Business Profile login?

No. We audit public surfaces only — no logins, no admin access required. You give us the URLs in intake.

What's your refund policy?

If we can't surface at least 8 actionable fixes ranked by patient-acquisition impact, we refund you in full within 30 days.

Free scorecard

Audit module · included in the full clinic audit

Digital presence and reputation

Grades your website, SEO, Google profile, and reputation, with a fix list ranked by patient-acquisition impact.

What you'll get

Overall Digital Presence Score (0–100) with sub-scores for website, SEO, Google Business Profile, reviews, and social
Assumes: Each sub-score is weighted by its measured impact on new-patient acquisition in primary care + specialty practices (website 25%, local SEO 25%, GBP 20%, reviews 20%, social 10%).
Website content & copy grade: 10–15 specific issues (clarity, trust signals, CTAs, service pages, accessibility) with rewrite suggestions
Assumes: Reviewed against patient-decision-journey best practices; rewrites are starting points — your brand voice and any clinical claims still need provider review.
Technical + on-page SEO audit: page speed, mobile, schema, metadata, indexability, and a ranked fix list
Assumes: Crawl-based audit of up to 30 pages; Core Web Vitals pulled from public Lighthouse data; deep technical SEO (log analysis, large-site architecture) is out of scope.
Local SEO + Google Business Profile audit: NAP consistency, categories, photos, posts, Q&A, and citation gaps vs. top 5 local competitors
Assumes: Competitors auto-selected by proximity + specialty match within a 10-mile radius (or county for rural); citation check covers ~25 major healthcare directories.
Reputation snapshot: review volume, velocity, average rating, sentiment themes, and response-rate gap vs. local benchmark
Assumes: Aggregates Google, Healthgrades, Vitals, Yelp, and Zocdoc where public; sentiment themes generated from the most recent 100 reviews per platform.
90-day action plan: 12–15 fixes ranked by estimated new-patient lift × effort, with owner / staff / vendor assignment per item
Assumes: Lift estimates are directional, calibrated to specialty + market size; assignment assumes you have (or will hire) a part-time marketing coordinator or agency for the vendor items.
1-page partner-ready scorecard (PDF) you can hand to your marketing person or web vendor
Assumes: Designed to drive accountability with an existing vendor or new hire — not to replace a full marketing strategy engagement.

Sample output

Your digital presence scores 54/100. The 3 highest-impact fixes (GBP categories, service-page copy, review response cadence) are projected to lift new-patient inquiries 18–32% within 90 days.

Who this is for

Independent clinics that haven't formally audited their digital presence in 12+ months
Practices investing in marketing without knowing what's actually broken
Owners getting fewer new-patient inquiries than their reputation deserves

Not the right fit if

Practices with no website or Google Business Profile yet (we audit what exists)
Hospital-employed providers whose web presence is controlled centrally
Concierge / DPC practices not optimizing for search-driven acquisition

How we build it

1We crawl your website, GBP, and top 5 local competitors, then score each surface against the patient-decision journey.
2Review and reputation data is pulled from public sources only — no scraping behind logins or buying private data.
3Every recommendation includes an effort tier (DIY / staff / vendor) so you can act on it the next morning.

What we'll ask in intake

Your website URL, Google Business Profile link, and any active social profiles
Top 3 services you want to be found for (e.g. 'Botox', 'pediatric ADHD eval')
Your service area zip codes and 2–3 competitors you watch
Current marketing spend and any agency or in-house help

No PHI required. Aggregates, percentages, and estimates are enough.

Frequently asked questions

7 questions

Didn't answer your question? Email us — we reply within 4 business hours.

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